I have been fortunate to have worked in some capacity with Mark Bertolini, CEO of Aetna, and Rich Gallun, CEO of bswift. The rules of the game are changing, and you don’t get to make all the rules. My message to brokers on this is to start thinking differently. If you view this acquisition in the old world, where competitors don’t work together, you may see it one way, but in a new world it may look a little different - in many industries, companies that compete in one segment may be partners in another. What most people aren’t realizing is that the world has changed. Similarly, Towers Watson bought a company whose products and services are distributed by its competitors, other brokers. Aetna buys a company that provides technology that is used by its competitors and that handles enrollment for many employers that don’t have Aetna insurance. Is this just beginning of the dance where everyone in employee benefits needs to choose a partner? What does this mean for the benefits market and the benefits broker?įor some, the Aetna acquisition of bswfit may be strange. Last year, it was Towers Watson buying Liazon. , shortly after Hodges-Mace announced the purchase of SmartBen. More news from the technology front: Aetna acquires bswift. The Aetna acquisition of bswift shows that the rules of the game are changing - and you don't get to make the rules.
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